Designers love methodologies! Give us a problem to ponder, and we will immediately start gathering users stories, plotting empathy maps and building interactive prototypes to test out ideas. We swear by these techniques, and yet most of us are reluctant to apply them outside of work. Why is this? — I have a spreadsheet for all important relationships in my life. Every time I mention this to a new person, it usually leads to an awkward silence, confused looks and a rapid change of subject. For some reason, so many of us have internalised the belief that strategy belongs in…