Hello, I’m Tina, a product designer with over five years of experience in the field of creative technology, currently making savings accounts opening more user-friendly at Nationwide.
I grew up in the capital of Latvia, at the crossroads of Nordic and Slavic cultures. In 2008, I moved to the UK to study Visual Communications at the University of Westminster. After graduating, I spent five years working in the media industry before specialising in visual and product design.
I have experience working on all steps in the product design process from research, information architecture and task flows, through wireframing, prototyping and usability testing to user interface design and development, but it is the problem definition to solution phase where I truly flourish.
In my work, form always follows function, as I care how things work before considering how they look. I am an advocate of ethical and sustainable design and always put users' needs above profit margins.
My interests include accessibility, behavioural psychology, climate change, design systems, ethical non-monogamy, foraging, games, human-centred design, illustration, Japan, knowledge libraries, linguistics, minimalism, neurodiversity, outdoors, Parkrun, quality over quantity, road trips, sci-fi, trail running, wild swimming and the Ultimate Question of Life, the Universe, and Everything.
You can speak to me in English, Russian, Latvian and (some) French. Get in touch!