What is a UX Audit anyway?

You may have heard of a user experience (UX) audit and wondered if this is something your company should look into. Or you may have noticed that your website isn’t performing as well as it should and are considering if an audit could help you to locate and fix the problem. Here are my answers to the most common UX Audit questions asked by clients.

Tiina Golub
4 min readMay 7, 2021


This post was originally written for and published on the Make it Clear blog.

Don’t fancy a long read? Here is a three-minute podcast I recorded for Purr Tech Tip Tuesday summarising this article 🤘

What is a UX audit?

Also known as a UX review, this is an in-depth analysis of the usability of a digital interface. It is a multistage project that loosely follows a typical UX design process from definition to implementation, looking for inconsistencies, deviations and other usability problems.

What is the typical process?

A typical UX Audit consists of four stages:

  1. Definition: we begin by reviewing (or defining) the business objectives, key user personas and the tasks they are looking to complete with the help of your website or app.
  2. Usability evaluation: we then complete a detailed evaluation of the digital interface, reviewing its design, code and content for any usability problems. This includes an analysis of all major UI elements and components, as well as an in-depth accessibility evaluation to ensure the interface adheres to the latest Web Content Accessibility Standards (WCAG).
  3. Usability testing: finally, we conduct a series of usability testing sessions with real users of your website or apps and report on the findings.
  4. Solution: you receive a report with all the findings and recommendations. We will hold a workshop to present them to your team and help you define the road map for implementing the changes.



Tiina Golub

Senior product designer at Avantra | Design mentor at ADPList. Passionate about inclusive design, behavioural psychology and minimalism.